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POPAGANDA
Project type
Branding, Art Direction, Illustration
Date
November 2022
Location
Stockholm
The new visual identity is a testament to the essence of POPAGANDA —a fusion of simplicity and playfulness that embodies the heart and soul of the festival.
The illustrations that adorn the branding are simple yet powerful, with the aim of capturing the very core of music entertainment, distilling it down to its purest form. From the strum of a guitar to the beat of a drum, every element speaks to the authenticity of the musical experience awaiting our attendees.
At the heart of the visual identity lies a commitment to authenticity. Great music speaks for itself, and this minimalist approach serves as a tribute to the genuine talent and passion of the artists who grace our stages.
